Dried Cranberry Market Is Estimated To Witness High Growth Owing To Increasing Health Benefits Awareness

  • Ronak Shah
  • U.S.A
  • January 17, 2025

The dried cranberry market is estimated to be valued at US$ 1.89 Bn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024- 2031, as highlighted in a new report published by Coherent Market Insights ‘The dried cranberry market is primarily driven by the increasing awareness about various health benefits associated with dried cranberries.

Dried cranberries are a rich source of antioxidants, vitamins, and minerals that promote heart, brain, and gut health. They also contain powerful plant compounds called polyphenols that protect against various diseases. The high antioxidant and anti-inflammatory properties of cranberries help reduce the risk of chronic diseases. Furthermore, dried cranberries have a lower glycemic index and can aid weight management. They make a healthy snack and food ingredient. The rising trend of healthy snacking and clean label products is also fueling the demand for dried cranberries.

Dried Cranberry Market Opportunities: By Product Insights-The dried cranberries market size by product insights was valued at USD 1.23 Bn in 2019 and is expected to reach USD 1.89 Bn by 2031, growing at a CAGR of 5.7% during the forecast period. The dried cranberries are available in several product types including freeze-dried cranberries and sun-dried cranberries. Among these, freeze-dried cranberries held the largest market share of around 60% in 2019. Freeze-dried cranberries witnesses higher demand owing to its longer shelf life compared to sun-dried cranberries without any loss of nutritional value.

By Nature Insights -The organic dried cranberries segment is expected to witness the fastest growth over the forecast period. The dried cranberries market size by nature insights was valued at USD 0.56 Bn in 2019. The demand for organic dried cranberries is rising rapidly among health conscious consumers as organic dried cranberries are free from chemicals and are considered safer than conventional dried cranberries. Furthermore, organic dried cranberries have higher nutritional value retaining most vitamins, minerals and antioxidants.

Key Market Takeaways: Dried Cranberry market is anticipated to witness a CAGR of 5.7% during the forecast period 2024-2031, owing to increasing health consciousness among consumers and rising awareness about nutritional benefits of dried cranberries. On the basis of product type, freeze-dried cranberries segment is expected to hold a dominant position, owing to its longer shelf life and retention of nutritional value compared to sun-dried cranberries.

By nature, organic dried cranberries segment is expected to witness fastest growth over the forecast period due to rising consumer preference for chemical-free and natural products.

Regionally, North America is expected to hold a dominant position over the forecast period, due to rising consumption of dried fruits and availability of wide range of product innovations.

Competitor Insights: Key players operating in the dried cranberry market include Cliffstar LLC., Atoka Cranberries, Decas Cranberry Products, Badger State Fruit Processing, Inc, Fruit d’Or, Ocean Spray, Winebrenner and among others. These players are focusing on new product launches and expansion of regional presence for increased market share.

Recent Developments: Aligned with consumers’ focus on health, the demand for organic dried cranberries has grown substantially. From June to August 2023, organic cranberries saw a 27% increase in year-over-year sales. To keep up with demand, larger growers invested in transitioning conventional fields to organic production. A Wisconsin cooperative completed USDA organic certification for over 500 additional acres in winter 2023. Additional acres in Michigan and Oregon also came online certified organic in early 2024. With these new supplies, organic dried cranberries now make up an estimated 20% of the total US market, up from 12% in 2022. Organic production is anticipated to continue growing rapidly to maintain with consumer preference. More information in full report.

Summary

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