Pickleball Equipment Market Is Estimated To Witness High Growth Owing To Rising Participation of Millennials and Generation Z
- Ronak Shah
- Sports
- January 21, 2025

The Pickleball Equipment Market is estimated to be valued at US$ 612.2 Mn in 2024 and is expected to exhibit a CAGR of 14.6% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights ‘The growth of the pickleball equipment market is driven by the rising participation of millennials and generation Z in pickleball sports.
Millennials and Gen Z consider pickleball as a social and fun activity to engage in, especially given its low barrier of entry and low learning curve. Furthermore, increasing health awareness among these younger demographic cohorts is also boosting the adoption of pickleball. Meanwhile, continuous product innovation by key players to cater to the changing preferences of new players entering the sport is another key factor expected to support the market growth over the forecast period.
Key Market Trends: Rising popularity of tournament pickleball: Sponsorship of professional and amateur pickleball tournaments by sports federations and equipment manufacturers is increasing popularity of the sport. This is subsequently boosting the sales of high-end pickleball equipment to meet the requirements of competitive tournament play.
Adoption of eco-friendly materials in paddles and balls: Leading manufacturers are focusing on development of eco-friendly pickleball equipment made from recyclable, sustainable and plant-based materials to cater to the growing demand for sustainable products. This is expected to be one of the key trends in the market.
Pickleball Equipment Market Opportunities: By Equipment Type Insights-The pickleball equipment market by equipment type is segmented into paddles, balls, nets & accessories. In 2019, the paddles segment accounted for the largest share of more than 35% in the global pickleball equipment market. Paddles are one of the most important equipment used while playing pickleball. Manufacturers are focusing on developing innovative paddles with improved grip, feel, and durability to attract more players towards this rising sport.
By Price Range Insights-The pickleball equipment market by price range is segmented into economy, mid-range, and premium. In 2019, the mid-range segment accounted for the largest share of over 40% in the global pickleball equipment market. Mid-range pickleball equipment offers good quality and performance at affordable prices. This price range is ideal for beginners and recreational players. Moreover, several market players focus on providing mid-range equipment to cater to the masses and tap the market potential.
Key Market Takeaways: The pickleball equipment market is anticipated to witness a CAGR of 14.6% during the forecast period 2024-2031, owing to the rising popularity of pickleball as a social and recreational sport globally. On the basis of equipment type, the paddles segment is expected to hold a dominant position, owing to the repeated purchase of paddles needed for the game. On the basis of price range, the mid-range segment is expected to hold a dominant position over the forecast period, due to providing value for money to beginners and recreational players.
On the basis of region, North America is expected to hold a dominant position over the forecast period, due to the high participation rates in the US.
Competitor Insights: Key players operating in the pickleball equipment market include Engage Pickleball LLC., Onix Sport Inc., Gamma Sports, Head Noodle, and Franklin Sports among others. These key players are focusing on developing innovative products and expansion of their distributor networks to strengthen their position in the market.
Recent Developments: In June, Selkirk unveiled the revolutionary TwistLock net system. It uses spring-loaded, twist-locking poles that securely latch into top brackets without the need for bolts or tools. This allowed for under 5-minute assembly/disassembly times.
BlueShark Nets expanded on this concept with the Launch net released in August. Its poles launch upwards when bottom stands are engaged, aided by internal gas springs. This “auto-erect” feature cuts setup down to just 30 seconds. More information in full report.