9 Free Ways to Market Your Business on LinkedIn

  • Kevin Toney - the Marketing Coach
  • Business
  • January 14, 2025

LinkedIn isn’t just for job hunting. It’s a powerful platform for businesses to connect with potential customers, build relationships, and showcase their expertise. Here are nine free ways to use LinkedIn to market your business:

1. Optimize Your Company Profile

  • Complete your profile: Fill out all sections, including your company’s mission, products, and services.
  • Add a professional logo: Make a good first impression with a visually appealing logo.
  • Showcase your work: Use images and videos to highlight your products or services.

2. Join Relevant Groups

  • Find groups: Search for groups related to your industry, target market, or location.
  • Engage in discussions: Participate in conversations and share your expertise.
  • Build relationships: Connect with other group members to expand your network.

3. Share Valuable Content

  • Create original posts: Share industry news, tips, and insights.
  • Curate content: Share relevant articles and posts from other sources.
  • Use visuals: Images and videos can make your posts more engaging.

4. Network with Potential Clients

  • Send connection requests: Connect with people in your target market.
  • Personalize your messages: Tailor your connection requests to show that you’ve done your research.
  • Follow up: Reach out to potential clients with a personalized message.

5. Showcase Your Expertise

  • Publish articles: Share your knowledge and expertise through LinkedIn articles.
  • Answer questions: Participate in Q&A sessions and answer questions related to your industry.
  • Join LinkedIn Live: Host live broadcasts to share your insights with a wider audience.

6. Engage with Your Audience

  • Respond to comments and messages: Show that you value your followers’ input.
  • Like and share other people’s content: Build relationships and increase your visibility.
  • Join relevant conversations: Participate in discussions related to your industry.

7. Optimize Your LinkedIn Profile

  • Use a professional headshot: Make a good first impression.
  • Write a compelling headline: Clearly state your job title or what you do.
  • Summarize your experience: Highlight your skills and accomplishments.

8. Join LinkedIn Groups

  • Find groups related to your industry or niche
  • Participate in discussions and share your expertise
  • Network with other professionals

9. Track Your Results

  • Use LinkedIn Analytics: Monitor your engagement and reach.

By following these tips, you can effectively use LinkedIn to market your business, build relationships, and generate leads. Remember, consistency is key, so keep engaging with your audience and sharing valuable content.


Kevin Toney, the Marketing Coach, helps small businesses & sales professionals attract new customers, boost repeat business, and generate a steady flow of referrals. Schedule your FREE 40-minute marketing strategy session & unlock hidden growth potential! www.MarketingCoaching.ca

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