You just survived the holidays. Your cash flow is tight, bills are stacked on your desk, and you’re staring down Q1 with one question burning in your mind: How do I bring in more customers without spending a fortune? Here’s the uncomfortable truth most small business owners face in January: Your competitors are thinking the Read More…
Outbound vs Inbound Marketing: Why Your Small Business Needs Both The Marketing Myth That’s Costing You Customers Picture this: You’re at a networking event, and two business owners are having a heated debate. One swears by cold calling and direct mail, claiming “traditional marketing built my business.” The other rolls their eyes and talks about Read More…
AI: A Secret Weapon for Small Businesses Ready to Work Smarter In today’s competitive business landscape, small businesses must find innovative ways to stay ahead. One of the most powerful tools available is artificial intelligence (AI). Once reserved for large corporations, AI is now accessible to small business owners, helping them automate tasks, enhance decision-making, Read More…
Ever wonder why some businesses thrive while others struggle? A big part of the secret lies in understanding the lifetime value (LTV) of their customers. Many small business owners get caught up in chasing new sales, but they often overlook the goldmine they already have: their existing customer base. This article will show you why Read More…
When it comes to marketing strategies, small businesses often feel they need to stretch every dollar to its maximum potential. With limited budgets and fierce competition, it’s crucial to focus on strategies that deliver the greatest return on investment (ROI). One such strategy? Video marketing. If you’re not already using video in your marketing plan, Read More…
In the bustling world of social media marketing, one truth stands out: if your feed isn’t helping your audience solve problems, you’re missing a crucial opportunity. As a small business marketing coach, I’ve seen firsthand how this simple shift in strategy can transform a brand’s online presence and engagement. Why Problem-Solving Content Matters Builds Trust: Read More…
LinkedIn isn’t just for job hunting. It’s a powerful platform for businesses to connect with potential customers, build relationships, and showcase their expertise. Here are nine free ways to use LinkedIn to market your business: 1. Optimize Your Company Profile Complete your profile: Fill out all sections, including your company’s mission, products, and services. Add Read More…
In the ever evolving world of small business marketing, there’s no one-size-fits-all approach. What works for one business may not work for another. That’s why a test-and-learn approach is crucial for achieving sustainable growth. What is Test and Learn? Test and learn is a marketing strategy that involves experimenting with different marketing tactics to identify Read More…
Just like you get a yearly physical, your business needs a yearly marketing checkup. Let’s take a look at what worked, what didn’t, and what you can do to level up your marketing game in the coming year. First, let’s look at the numbers: Website Traffic: Where are your visitors coming from? Are they actually Read More…
More and more businesses are using videos to promote their products and services. And why not? Video marketing is a highly effective and efficient online marketing strategy. Most people would rather watch a video than read texts. Four times as many customers would rather watch a video about a product than read about it. According Read More…
First of all, my heart goes out to all restaurant owners, I understand that the last year has been incredibly difficult. That being said I have a few thoughts from a marketing perspective. Before the pandemic, my experience was I saw very few restaurants doing strategic long-term marketing planning. Most were doing inconsistent, haphazard marketing. Read More…
