Picture this: A cozy café in your town pours $5,000 into Instagram ads, only to see three new customers walk in. Meanwhile, the hardware store down the street attracts a line of loyal buyers by sponsoring a Little League team. What’s the difference? Local marketing isn’t one-size-fits-all. Many small businesses assume that what works globally—or Read More…
For years, I’ve been advocating for businesses to prioritize list building over chasing followers on social media platforms. While social media can be a great tool for engagement, it’s not a reliable foundation for long-term success. Instead, focusing on building a database of customer and prospect information—such as email addresses and mobile phone numbers—offers more Read More…
