Image credit, Hannover Messe
Hannover Messe, renowned as the world’s largest trade fair for industrial technology, has designated Canada as its partner country for the upcoming 2025 event. The announcement was made today by Innovation, Science, and Economic Development Canada, marking a significant opportunity for Canadian businesses to showcase their expertise on a global stage.
The Honourable François-Philippe Champagne, Minister of Innovation, Science, and Industry, initiated preparations for Canada’s role as the partner country at Hannover Messe. The focus will be on highlighting Canada’s advancements in digital technologies, industrial transformation, clean technologies, and resilient supply chains.
Canada’s participation aims to bolster its European relationships and foster partnerships between Canadian firms and international companies. The move is strategic, aligning with Canada’s objective to expand trade and investment opportunities while positioning itself as an attractive destination for businesses.
With over 70 Canadian companies representing various industrial sectors participating in Hannover Messe 2024, Canada plans to amplify its presence in 2025, targeting over 200 Canadian companies. This expanded representation will facilitate face-to-face interactions between Canadian businesses and potential investors and customers from Germany, Europe, and beyond.
Minister Champagne emphasized Canada’s readiness to exhibit its digital innovations and energy solutions, leveraging its skilled workforce and robust business environment. The upcoming event presents a unique opportunity for Canadian companies to showcase their solutions and explore global partnerships.
The Honourable Mary Ng, Minister of Export Promotion, International Trade, and Economic Development, underscored Canada’s flourishing trade relationship with Germany, expressing anticipation for deeper collaborations during Hannover Messe 2025.
Jayson Myers, CEO of NGen, expressed optimism about Canada’s enhanced visibility at Hannover Messe 2025, anticipating increased participation from Canadian companies seeking to engage with global stakeholders and capitalize on emerging trends in industrial technology.
Hannover Messe 2025 is scheduled to take place from March 31 to April 4, offering a platform for decision-makers to converge, discuss industrial trends, and explore transformative technologies.
Prime Minister Justin Trudeau and Chancellor Olaf Scholz of Germany initially announced Canada’s acceptance of Germany’s invitation to be the partner country for Hannover Messe 2025 in August 2022. This decision underscores Canada’s reputation as a leading economy with a stable business environment, highly skilled workforce, and strong environmental credentials.
Companies interested in joining Canada’s delegation for Hannover Messe2025 can express their interest through NGen, Canada’s Global Innovation Cluster for Advanced Manufacturing. Further information about participation opportunities can be obtained through NGen’s platform.
The designation of Canada as the partner country for Hannover Messe 2025 sets the stage for a dynamic showcase of Canadian innovation and industry expertise in the global arena.
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