More than ever, the job market is noisy, and competition is, to say the least, fierce. For job seekers, the biggest challenge isn’t a lack of skills or experience; it’s a lack of visibility.
Recruiters and hiring managers are inundated with applications. I receive at least 10 emails or DMs daily from job seekers, most of whom send a bland message like, “Please look at my résumé and let me know if you have a job for me.” This lazy outreach tastes like rubbery chicken, making it easy to ignore, delete, and forget.
At the risk of stating the obvious, hiring paradigms have shifted dramatically thanks to the Internet and social media. Today, recruiters and hiring managers don’t just read résumés. They scour LinkedIn, Google people, and social media to find individuals who are not only qualified but also relevant, who clearly explain what they do (read: the results they’ve achieved), in which area they are a SME (Subject Matter Expert), and who are moving forward. They’re seeking industry leaders and thinkers who can propel their client or company into the future.
Whether you’re job searching, maintaining your career, or looking to advance it, positioning yourself as a trusted voice in your industry or profession gives you a significant advantage.
Reminiscent of a Greek tragedy, many over-50 job seekers and Gen Xers, despite being incredibly qualified, struggle because of limited social media proficiency. They built their careers before social media platforms mattered, leaving them at a disadvantage in today’s cutthroat job market.
So how do you capture the attention of recruiters and hiring managers? Start with the basics:
Optimize your LinkedIn profile:
Your LinkedIn profile is your professional landing page, which recruiters and employers will inevitably review to determine whether you’re worth speaking with. It’s here that you provide employers, recruiters, and your network with a 360-degree view of your career and personality by showcasing your skills, experience, and achievements. By simply doing what I still see many job seekers not do, which is making sure your LinkedIn profile includes a professional headshot, an eye-catching banner, a keyword-rich headline, and an ‘About’ section that conveys your career story in a way that makes the reader say, “I must meet this person!” you’ll be ahead of most job seekers when it comes to making yourself visible.
Recommendation:
Subscribe to Kristof Schoenaerts Substack newsletter, Job Search Unlocked.
Adopt a “proof of results“ mindset:
Although numbers are the language of business, few job seekers speak that language. Whether on your résumé or LinkedIn profile, listing duties is, from an employer’s perspective, inconsequential. Employers are only interested in the results you achieved—your impact—for your previous employers. Therefore, speak the language of business and speak of your results (e.g., “Increased website traffic by 200% within 18 months,” “In 2025, the number of accounts in my assigned territory grew from 150 to 225.”).
Leverage the hidden job market:
Nowadays, connections are key to job search success. Recruiters and employers are increasingly relying on referrals and their networks to avoid being inundated with applications and having to weed out mostly irrelevant applications. Get serious about networking with individuals in your industry and profession, as well as at your target companies. One strong conversation with a decision-maker outweighs sending hundreds of generic applications.
Two recommendations:
- Read Dig Your Well Before You’re Thirsty, by Harvey Mackay
- Subscribe to Greg Roche’s Substack newsletter, The Introverted Networker.
Engage Strategically:
As I mentioned, your LinkedIn profile is a 24/7/365 living portfolio of your work and, more importantly, of how you think. Beyond optimising your profile, you must actively engage with your network. Engage daily with 2-3 key posts related to your industry or profession. Focus on thoughtful commenting rather than just liking, aiming for 15-20 influential, relevant connections. Use a 3x3x3 approach daily to enhance your visibility: engage with 3 posts, 3 people, and 3 comments. This’ll go a long way toward helping you appear in searches and be top-of-mind with recruiters and employers.
By taking the proactive steps outlined above, you’ll gain visibility that far surpasses most job seekers’. However, for the most part, you’ll still “taste like chicken,“ making you easy to dismiss in today’s job market. It’s crucial to offer something more, something all employers crave beyond finding a candidate who’ll merely get the job done. Today, employers are especially hungry for fresh ideas and perspectives, which is why I recommend presenting an idea when applying.
What better way to showcase your knowledge and passion for their business than by sharing an innovative suggestion to improve their products, services, or processes? This shows you’re serious about the opportunity and have taken the time to understand their business. If your suggestion ties to profitability, you’ll position yourself as an invaluable candidate.
As a job seeker, are you making yourself visible in the current crowded job market? If not, you’re prolonging your job search. You need to be more than just another indistinguishable application. Stand out! Engage! Don’t be afraid to promote your experience, the results you’ve achieved and how you think. Ensure you’re not just another job seeker who tastes like chicken.
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