Scent The Soul: A Business Born from Passion, Creating Happiness One Bottle at a Time

Every once in a while, a business comes along that feels less like a transaction and more like an experience—something so thoughtful and original that it transforms an ordinary afternoon into a cherished memory. That’s exactly what Scent the Soul, the city’s newest creative gem, has managed to capture. From the moment you pick up the phone, send an email, or step through their door, there’s an undeniable sense that this isn’t just about perfume—it’s about joy, connection, and crafting something entirely your own.

Founded out of pure passion, this young entrepreneurial venture stands in a class by itself. Co-owners Ohine Seidu and Sashana McLeod first stumbled upon the idea during an inspiration trip to Toronto in June 2024. What began as curiosity quickly became a calling: a way to bring people together through the timeless art of fragrance. Today, Scent the Soul has blossomed into a one-of-a-kind experience that locals can’t stop talking about.

What sets this business apart isn’t just its concept—it’s the atmosphere. Imagine walking into a space where the ambiance immediately puts you at ease. Soft music hums in the background, the displays of perfumes gleam under warm lighting, and the décor feels like a blend of chic boutique and cozy lounge. There’s a sophistication here, yes, but also an openness—like this is a place where anyone, from seasoned fragrance lovers to complete beginners, can create something extraordinary.

And then, of course, there are the scents themselves. With over 77 different notes to choose from, the possibilities are endless. In fact, the combinations are literally in the millions, ensuring that every single guest walks away with a fragrance that is completely, uniquely theirs. No two perfumes or colognes are alike because no two people are alike—and that’s exactly the point. It’s personalization at its most artful.

Guiding visitors through this creative process is Sashana herself, who brings both expertise and warmth to every appointment. A former Sephora professional with a formal education in fragrance, she is not only skilled but also passionate about teaching. Guests leave not only with their own custom scent but with knowledge: the difference between a base, middle, and top note; the characteristics of woody, floral, citrus, or spice families; and the art of blending layers into harmony. The experience feels part masterclass, part playful exploration, and entirely unforgettable.

Working alongside her is Ohine, whose keen eye for detail and natural gift for mixology elevate the experience even further. While Sashana ensures each fragrance is balanced and layered, Ohine brings a creative edge and precision that make the blends truly shine. He has a knack for knowing when a scent needs a touch more warmth, a burst of citrus, or a grounding note to bring it together. Just as a mixologist perfects a cocktail, he perfects the art of fragrance blending—subtle, meticulous, and always with the guest’s vision in mind. Together, they are a powerhouse of creativity and care.

But Scent the Soul doesn’t stop at fragrance. What would an elegant evening be without a little refreshment? Guests are treated to thoughtfully curated beverages—smoothies for the non-alcoholic crowd, cocktails and wine for those who want something more indulgent. It’s a detail that underscores the ethos of this business: every sense should be delighted.

And then comes the grand finale—the bottle. Sleek, elegant, and available in different sizes, each vessel feels like it was designed for keepsakes. The perfume you’ve created isn’t just poured into glass; it’s presented, as if to remind you that what you’ve crafted is special, worth treasuring. Better yet, every unique formula is saved. That means the next time inspiration strikes or you simply want to replenish your signature scent, a quick call is all it takes. Your fragrance can be recreated exactly as you designed it—your own bottled identity, waiting for you.

What makes all of this even more remarkable is just how affordable it is. Despite offering a luxury-level experience, Scent the Soul has been designed so that anyone can enjoy it without breaking the bank. Whether you’re coming on your own, planning a date, or booking for a group, the pricing makes it easy to say yes to something special. It’s proof that elegance doesn’t have to come with an intimidating price tag.

It’s easy to see why Scent the Soul has quickly become a favourite for bridal showers, birthday parties, and intimate celebrations. There’s something magical about sitting down with friends, laughing over drinks, and blending scents together to mark a milestone. Unlike traditional gifts that can be forgotten or tucked away, this experience is living—it lingers in the air with every spritz, carrying the memory of that day. Brides love creating a custom scent to wear on their wedding day; husbands delight in surprising their wives with a bottle designed just for them; and men are discovering the joy of crafting a cologne that’s bold, refined, and undeniably theirs.

And the fun isn’t confined to the studio. Scent the Soul brings the experience to you. Hosting a special event at home? Imagine the delight of having a fragrance bar set up in your living room, where each guest leaves not just with a party favour but with a bespoke scent they designed themselves. It transforms ordinary gatherings into extraordinary ones.

Of course, none of this would work without the customer service that has already become legendary. From the very first contact—whether by phone, email, or in person—you feel welcomed, valued, and understood. Questions are answered with care, appointments are seamless, and the entire process feels elevated, almost like dealing with a luxury brand. But it’s never pretentious. Instead, it’s friendly, genuine, and delivered with a smile. That’s the difference passion makes: it can’t be faked.

It’s also worth remembering just how rare it is to be the first. While plenty of businesses compete for attention in beauty and self-care, Scent the Soul is carving a category all its own. They are the pioneers in this city, the ones who had the vision to see beyond shelves of pre-made bottles and instead invite people to craft their own. Being first isn’t just about novelty—it’s about setting the standard. And if the early excitement is any indication, Scent the Soul isn’t just setting a standard; they’re raising it.

For Ohine Seidu and Sashana McLeod, this is more than business. It’s about creating joy. It’s about turning a simple idea into a community, a space where people come not only to leave with something tangible but to feel a little lighter, a little more inspired. The laughter shared during a group session, the sparkle in someone’s eye when they hold up their finished bottle, the satisfaction of wearing something that is uniquely theirs—this is the currency Scent the Soul trades in. And it’s priceless.

So whether you’re looking for the perfect date night idea, a memorable party activity, or simply a new way to treat yourself, consider stepping into the world of fragrance with Scent the Soul. Here, you’re not just buying a product. You’re creating an experience, a memory, and a scent that lingers long after the day is over.

In a city that loves originality, Scent the Soul has become not just a business, but a story worth telling. Two young entrepreneurs saw an opportunity, followed their passion, and gave the community something truly extraordinary. Now, the rest is simple: breathe it in, bottle it up, and let your soul be scented.