The Organic Deodorant Market is estimated to be valued at USD 297.6 Million in 2031

A newly published report by Coherent Market Insights reveals a sustainable growth in opportunities in the organic deodorant market. Coherent Market Insights’ analyst projected the organic deodorant market to be valued at USD 297.6 Mn in 2031. It is expected to exhibit a CAGR of 12.1% over the forecast period of 2024-2031.

Increasing awareness regarding harmful effects of conventional deodorants is fueling the growth of organic deodorant market. Consumers are increasingly preferring chemical-free deodorants made with natural ingredients like coconut oil, shea butter, and baking soda.

Additionally, rising health consciousness among consumers and growing concern regarding side effects of aluminium salts present in conventional deodorants such as breast cancer are further propelling the demand for organic deodorants.

Key Market Trends: Penetration of online distribution channels for organic deodorants and product innovation are major trends in the market. Various organic deodorant brands are utilizing digital platforms to boost sales and promote their product offerings. For instance, brands such as Primal Pit Paste, Schmidt’s, and PiperWai offer organic deodorants on their own websites as well as popular e-commerce platforms such as Amazon.com.

Product Innovation- Companies are innovating product formulation by introducing organic deodorants made from natural essential oils in various scents to appeal to wide consumer base. Launch of organic deodorants in paper packaging made from recycled content is another trend gaining popularity in the market.

Organic Deodorant Market Opportunities: By type– The roll-on segment accounts for a significant share in the organic deodorant market. Roll-on deodorants are easy to use and carry. They provide long-lasting protection from odor without leaving marks on clothes. Consumers prefer roll-on deodorants due to their compact size and mess-free application.

Based on the distribution channel– The online distribution channel is growing at a higher rate compared to the offline channel. The major factors contributing to the growth of online channels are the availability of a wide range of products, attractive discounts and offers, easy payment options, free delivery services, and product reviews.

Key Market Takeaways: The global organic deodorant market is anticipated to witness a CAGR of 12.1% during the forecast period 2024-2031. This is owing to the rising awareness about harmful chemicals in conventional deodorants and demand for natural personal care products.

By type, the roll-on segment is expected to hold a dominant position, accounting for over 30% market share in 2031. This is due to roll-on deodorants are convenient and easy to use.

Based on the distribution channel, the online segment is projected to grow at the fastest rate during the forecast period. This is due to the boost in e-commerce shopping post-pandemic.

North America is expected to hold a dominant position over the forecast period, with the U.S. accounting for majority share. This is due to growing health consciousness and disposable income in the region drives the market.

Competitor Insights:  Key players operating in the organic deodorant market include Unilever, Elsa’s Organic Skinfoods, Alverde, Speick Naturkosmetik, Weleda, Laverana Digital GmbH & Co. KG, EO Products, Buyindusvalley, Lavanila, Sebamed, Kopari Beauty, Aesop, and Weleda AG.

Recent Developments: In February 2024, Dove debuted its Dove Vitamincare+ deodorant, enriched with Vitamin B3 to strengthen the skin’s natural defenses against odor. The aluminum-free formula provides breathable, long-lasting protection for up to 72 hours, redefining freshness and care. More information in full report