The False Eye Lashes Market is estimated to be valued at US$ 1.93 Bn in 2024

A newly published report by Coherent Market Insights reveals a sustainable growth opportunity in the false eye lashes market. Coherent Market Insights’ analyst projected the false eye lashes market to be valued at US$ 1.93 Bn in 2024. It is expected to exhibit a CAGR of 7% over the forecast period 2024 -2031.

Globally, the fact that people tend to spend hugely on cosmetics and personal care drives up demand for cosmetic use. Having not to be late in whatever step they take related to fashion or beauty has changed fake eyelashes from merely one of their necessary makeup constituents.

Increased market growth through availability of various styles, lengths, and textures at affordable prices via e-commerce sites and beauty stores.

Key market trends include false eyelash extensions, applied by the synthetic or natural individual eyelashes along with the existing one to get the desired length and volume. Through this procedure, individuals can wear false eyelashes without the everyday inconvenience of daily application. In the past couple of years, demand for this has been steadily growing among women, especially in their youth to middle age years who want glamourous lashes.

Social media influence on beauty trends: During the past couple of years, social media platforms have become very influential in shaping and reiterating beauty trends. Popular influencers and celebrities inspiring their large fan following with regular makeup tutorials with false eyelashes on social media has made false eyelashes a coveted beauty item among young women. This had contributed significantly to the growth of false eyelash market.

False Eye Lashes Market Opportunities: By Product: The strips segment held the largest market share in 2023, accounting for over 35% of the global revenue. The segment is expected to continue its dominance over the forecast period, owing to the convenient application and natural looking appearance provided by strip false eyelashes.

Individual Segment: The individual false eyelash segment will be the fastest-growing during the forecast period. The segment is preferred by many due to the personal and accurate look it provides. The segment has witnessed an increase in demand with innovative shapes, styles, and lengths offered by the key players for catering to the changing preferences of the consumers.

Key Market Takeaways: The false eye lashes market is expected to grow at the fastest CAGR through 2031. The increasing penetration of internet and smartphones allows consumers to order false eyelashes online easily from the comfort of their homes. This is owing to the increasing focus on aesthetics among millennials and Gen Z consumers.

On the basis of product, the strips segment is expected to hold a dominant position. This is owing to its convenient application and natural appearance.

By constituent, the synthetic segment is expected to remain the higher revenue generating segment. This is due to affordable costs and long durability.

North America is likely to lead over the forecast period. This is because of a high spending capacity and early adoption of beauty products in the region.

Competitive Insight: The competitor profile for the false eye lashes market includes Ardell International, Inc., KISS Products, Inc., MAC Cosmetics, Huda Beauty FZ-LLC, PAC Cosmetics, L’Oreal S.A., House of Lashes, Parfums de Coeur, Beauty Box LLP, and Kose Corporation.

Recent Developments: Meggie Lashes launched a new club-style kiosk with more than a hundred different types of false eyelashes, along with makeup mixers and lip glosses in Coventry, England in April 2022. More information in full report