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Marketing

Have You Considered Adding Video To Your Online Marketing?

More and more businesses are using videos to promote their products and services. And why not? Video marketing is a highly effective and efficient online marketing strategy.  Most people would rather watch a video than read texts. Four times as many customers would rather watch a video about a product than read about it.  According Read More…

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Western Canada Trending News

Why So Many Restaurants Were Unprepared to Deal With The Pandemic – From a Marketing Point Of View

First of all, my heart goes out to all restaurant owners, I understand that the last year has been incredibly difficult. That being said I have a few thoughts from a marketing perspective. Before the pandemic, my experience was I saw very few restaurants doing strategic long-term marketing planning. Most were doing inconsistent, haphazard marketing. Read More…