Global Well Being Platform Market Size Is Estimated To Witness High Growth Owing To Growing Prevalence Of Mental Health Issues
- Ronak Shah
- U.S.A
- January 23, 2025

The Global Well Being platform Market is estimated to be valued at US$ 87.38 Bn or Mn in 2024 and is expected to exhibit a CAGR of 4.8% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights’ The global well being platform market is witnessing significant growth owing to the growing prevalence of various mental health issues such as anxiety, depression, stress etc. around the world.
According to the World Health Organization (WHO), depression is one of the leading causes of ill health and disability worldwide. Moreover, increasing adoption of digital platforms for healthcare services is also fueling the market growth. Various wellbeing platform providers are offering digital therapeutic programs, online counseling and therapy sessions through their mobile applications and websites which is gaining widespread acceptance among individuals.
Key Market Trends: Integration of artificial intelligence in well being platforms is one of the prominent trends witnessed in the market. AI assists in seamless collection of mental health data from individuals and provides actionable insights about their well being, moods, activities etc. This helps providers in offering personalized care plans and monitoring health progress. For instance, Mindstrong Health has integrated AI and digital biomarkers to provide objective assessments of mental health and track treatment outcomes. Another major trend is growth in employer-sponsored well being programs where companies are collaborating with well being platforms to offer mental health services for their employees through EAP (Employee Assistance Programs). This not only helps in improving productivity but also ensures positive work culture.
Global Well Being Platform Market Opportunities: The growing focus on employee wellness among organizations is creating opportunities for well-being platforms targeted towards employers. These platforms offer tools to track employee health metrics, facilitate wellness programs, provide counseling services, and analyze data to improve overall workforce wellness. They help employers reduce healthcare costs and boost productivity by promoting healthier lifestyles among workers. Many large companies are partnering with wellness platforms to monitor risks andoffer personalized recommendations to employees. This trend is expected to gain further traction as creating a culture of wellness becomes a priority for HR departments.
Consumer-focused well-being platforms allow individuals to take charge of their mental, physical, and financial health using personalized tools and tracked metrics. These platforms provide fitness tracking, meditation apps, financial management solutions, nutrition planning, and other services to promote an active and balanced lifestyle. The ubiquitous use of health apps on mobile devices has made self-monitoring and improvement extremely convenient. Growing health awareness among consumers coupled with the personalization offered by digital wellness solutions is fueling demand for individual-targeted platforms. Technological advances are also allowing platforms to provide more comprehensive tools and analytics for improved user experience.
Key Market Takeaways: Global Well Being platform Market: market size in 2024: USD 87.38 Bn; CAGR: 4.8%, Forecast Period: 2024- 2031
By Type: By Service Type Insights- Mental/Emotional Wellbeing segment is expected to hold a dominant position, accounting for over 30% of the market share in 2024, owing to the growing focus on stress management and mental health support tools.
By Category Insights- Fitness & Nutrition segment is anticipated to witness highest growth during the forecast period, attributed to increasing health consciousness and focus on lifestyle management tools.
North America is dominating the global well-being platform market and is expected to maintain its leading position throughout the forecast period. This can be attributed to growing health expenditures, availability of advanced digital platforms, and presence of major players in the region.
Competitor Insights:Major players operating in the global well-being platform market include Bravo Wellness LLC., Fitbit LLC, Headspace Inc, Whil Inc, Happify Inc, and Beacon Health Options LLC among others. Strategic collaborations and new solution launches are helping key players expand their business across regions.
Recent Developments: In June, Canadian mindfulness app Calm announced breaking 10 million paid subscribers, up from 6 million in January. This represents a substantial increase of 67% in just 6 months. Calm attributed the growth to adding new meditation and sleep content as well as partnerships with employers promoting the app’s benefits. More information in full report.