Building Rapport in the Digital Age: A Guide to Online Making Connections
- Kevin Toney - the Marketing Coach
- Business
- January 10, 2025
In today’s digital age, building rapport has taken on a new dimension. While face-to-face interactions are still valuable, many of our professional relationships are now forged online. From email to social media to video conferencing, there are countless opportunities to connect with people and build strong relationships.
The Importance of Online Rapport
Just like in-person interactions, building rapport online is crucial for success. A strong online rapport can lead to increased trust, improved communication, and stronger business relationships.
Tips for Building Rapport Online
- Personalized Communication:
- Active Listening:
- Empathy and Understanding:
- Positive Online Presence:
- Virtual Coffee Breaks:
The Impact of Poor Online Rapport
Poor online rapport can have serious consequences. It can lead to misunderstandings, damaged relationships, and missed opportunities.
Recently a business insurance salesperson reached out to me on Facebook. Instead of introducing themselves and asking about my business, he immediately went into his sales pitch. He didn’t take the time to learn anything about me or my needs. Major turn off for me.
This experience highlights the importance of building rapport, even in a digital context. By taking the time to connect with people on a personal level, you can build stronger relationships and achieve greater success.
Building rapport online requires effort and attention, but it’s well worth the investment. By following these tips, you can strengthen your relationships, build trust, and achieve your business goals.
Kevin Toney, the Marketing Coach, helps small businesses & sales professionals attract new customers, boost repeat business, and generate a steady flow of referrals. 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐲𝐨𝐮𝐫 𝐅𝐑𝐄𝐄 𝟒𝟎-𝐦𝐢𝐧𝐮𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 & 𝐮𝐧𝐥𝐨𝐜𝐤 𝐡𝐢𝐝𝐝𝐞𝐧 𝐠𝐫𝐨𝐰𝐭𝐡 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 www.MarketingCoaching.ca | (1-204) 979-6307