Air Dried Vegetable Market Is Estimated To Witness High Growth Owing To Growing Demand For Convenience Foods

The Air Dried Vegetable Market is estimated to be valued at US$ 4.12 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024- 2031, as highlighted in a new report published by Coherent Market Insights’ The growth of the air dried vegetable market is driven by growing demand for convenience foods and rising health consciousness among consumers.

Rapid urbanization coupled with changing lifestyles has increased the demand for ready-to-eat and on-the-go food products. Air dried vegetables are becoming popular as snacking options due to their long shelf life and convenient packaging which fulfill the need for convenience. Moreover, rising awareness regarding the various health benefits of vegetables is also contributing to the growth of the market. Air dried vegetables are a rich source of nutrients and fibers and are low in calories, thus driving their adoption.

Key Market Trends: Growing popularity of organic air dried vegetables– The demand for organic food products is increasing owing to rising health awareness and changing consumer preferences towards chemical-free foods. This is supporting the growth of organic air dried vegetables. Key players are focusing on sourcing organic vegetables and promoting their organic product offerings to leverage opportunities arising from the organic trend.

Rising demand for traditional air dried vegetables– Apart from modern retail formats, traditional air dried vegetables are also gaining demand from local food processors and direct-to-consumer channels. Traditional air dried vegetables prepared using sun drying or rack drying methods are considered healthier options. The demand for traditional varieties is growing among health-conscious consumers and for applications in traditional cuisines.

Air Dried Vegetable Market Opportunity: The air dried vegetable market is diversifying in terms of product types available to customers. Traditionally dominated by tomatoes, onions and mushrooms, new product types such as kale, spinach and zucchini are gaining popularity among health-conscious consumers. These greens and superfoods retain most of their nutrients even after drying and can be stored and cooked easily. between 2019-2031, according to recent studies. The spinach segment is anticipated to witness the highest growth during the forecast period owing to rising demand for plant-based nutrition and superfoods.

The applications of air dried vegetables are expanding beyond basic uses in cooking. New areas such as trail mixes, snacks, and nutrition bars targeted towards outdoor enthusiasts and athletes are emerging. The snacks segment currently holds the largest share and is expected to grow at a CAGR of 10% between 2024-2031 driven by increased consumption of healthy portable meals. Within this segment, nutrition/energy bars made using air dried superfoods are anticipated to be the fastest growing sub-segment.

Key Market Takeaways: The global air dried vegetable market size was valued at USD 4.12 Billion in 2024 and is anticipated to witness a CAGR of 8.5% during the forecast period 2024-2031, owing to rising health consciousness among consumers and growth in clean label product demand. On the basis of product type, the spinach segment is expected to hold a dominant position, accounting for over 20% market share by 2031, owing to increasing utilization of greens and plant-based proteins.

By application, the snacks segment holds the largest share currently and is anticipated to maintain its lead through 2031, driven by expanding market for nutrition/energy bars and crispy veggie snacks. Regionally, North America is expected to hold a dominant position over the forecast period, with over 35% market share by 2031, due to strong demand for healthy and convenient snack/meal options in the region.

Competitor Insights:Some of the leading players operating in the global air dried vegetable market include Sunfood Corporation, General Mills, Kosmic Foods, and Nestle. These established brands are expanding their portfolios to include new types of air dried vegetables and applications, in addition to promotional campaigns to educate consumers and drive market demand.

Recent Developments: In June 2023, a leading brand expanded its lineup with air dried green beans, kale and brussels sprouts to cater to evolving consumer preferences. Similarly, an organic brand launched air dried bok choy, sweet potato and Japanese pumpkin in July, achieving strong initial sales. Other companies have also introduced single-vegetable snack packs featuring varieties like green papaya, string beans and sweet corn. This focus on innovative ingredients ensures constant variety and interest in the category. More information in full report.