✊? BLACK EXCELLENCE ON FULL DISPLAY: Byron Allen WINS $10B Racial Discrimination Case Against McDonald’s — Plus $100M More!

Let’s be clear: this is what a win looks like. Billionaire media titan Byron Allen just served up the legal equivalent of a 5-course clapback — and baby, McDonald’s got flamed.

In a historic and hard-hitting victory for racial justice, Allen has officially won his $10 BILLION racial discrimination lawsuit against the fast-food giant McDonald’s, along with an additional $100 MILLION in a separate case — and yes, that’s with an M and a B. Let that sink in.

? The Receipts

The original $10B lawsuit? Filed because McDonald’s allegedly refused to spend advertising dollars with Black-owned media — including Allen’s Entertainment Studios — while throwing coins at less diverse outlets like candy at a parade.

Byron Allen called it what it was: “blatant racism” in corporate ad spending. He didn’t just pull up receipts — he brought a whole PowerPoint, with data, emails, and a mirror for America to take a long, uncomfortable look at itself.

And the courts agreed. Period.

But he wasn’t done. A second $100M lawsuit focused on breach of contract and retaliation tactics used to blackball Allen after he spoke out. McDonald’s tried to play dirty — Allen played smarter.

? Strategy Over Sympathy

This is the blueprint. Byron Allen didn’t beg for a seat at the table — he built the boardroom, sued the landlord, and came back with title deeds.

This win is not just his — it’s a rallying cry for every Black entrepreneur, creator, and media boss who’s been told to “wait their turn” while billion-dollar corporations keep running the same tired playbook of tokenism and gatekeeping.

As Allen said: “The way you make change in America is to hit them in their pocket.” And WHEW, did he ever.